Business of Design Week
A series of courses aimed at designers focused on client management.
This brand identity reflects the concept of disorder becoming clarity, chaos dissolving into focus: the logo is the translation of a bold focus point; a series of graphics that revolve around it (designed to differentiate the days of the course) represent the concept of confusion in an abstract way; the colour palette evolves from a punchy red to a more calming blue.
Role
Concept, Brand identity, UI design
Creative direction
HM Group.
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