Business of Design Week

This brand identity reflects the concept of disorder becoming clarity, chaos dissolving into focus: the logo is the translation of a bold focus point; a series of graphics that revolve around it (designed to differentiate the days of the course) represent the concept of confusion in an abstract way; the colour palette evolves from a punchy red to a more calming blue.

Role

Concept, Brand identity, UI design
Creative direction
HM Group.