Epworth HealthCare

Victoria’s largest not-for-profit private hospital group

For the 2018-19 Annual Report, Epworth HealthCare wanted to highlight its focus on putting the patients at the heart of the practice. The concept of the printed piece revolves therefore around the complementary point of views of patients and carers. The human centred approach is intensified by a series of illustrations that lighten the dense collection of stats and facts, and a small, bound-in booklet, located at the very ‘heart’ of the report.

Role 
Concept, Editorial, Art direction

Illustrations
Vanessa Cancino
Creative direction
HM Group.

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